Binary Fountain Survey Finds 70% of Millennials Share Their Healthcare Experiences Online and 70% of Americans Say Online Reviews Influence Their Healthcare Choices

Online reputation management is increasingly becoming a critical function that all providers, including clinical laboratories, must address or risk losing revenue Recent surveys cite growing evidence that Facebook (NASDAQ:FB) and online review sites such as Yelp (NYSE:YELP) are swiftly becoming healthcare consumers’ preferred sources for researching doctors, hospitals, medical laboratories, and other medical service providers. Healthcare consumers are using the Internet to review information...

JAMA Study Shows American’s with Primary Care Physicians Receive More High-Value Care, Even as Millennials Reject Traditional Healthcare Settings

Clinical laboratories that help patients access care more quickly could prevent declines in test orders and physician referrals Millennials are increasingly opting to visit urgent-care centers and walk-in healthcare clinics located in retail establishments. And those choices are changing the healthcare industry, including clinical laboratories and anatomic pathology groups, which traditionally have been aligned with the primary care model. However, research published in JAMA Internal Medicine...

Diagnostics Marketing Association’s (DxMA’s) Global Marketing Summit Will Convene in New Orleans Just Prior to the Executive War College (EWC) to Discuss Primary Trends Facing IVD Manufacturers, Clinical Laboratories

The DxMA Summit’s agenda will complement EWC’s and will explore disruptive technologies likely to be of great interest to medical laboratory leaders and pathology groups Cybersecurity, wearable technology, and social media are the primary trends facing in vitro diagnostics (IVD) manufacturers and clinical laboratories. That’s according to Debra Harrsch, President-elect of the Diagnostics Marketing Association (DxMA), a self-funded organization devoted to helping diagnostic marketing...

Federal Appeals Court Rules Yelp Not Responsible for Bad Reviews; Labs Advised to Examine Their Online Presence

Clinical laboratories and pathology groups can benefit from developing a strategy for addressing negative Yelp reviews In today’s wired world, clinical laboratories and anatomic pathology groups have a new challenge: what to do when unhappy patients go to social networking sites and post comments about their negative experience with their lab. A lab can have a sterling reputation for service and it can all unravel if a vociferous and angry patient posts rants on the Internet. Today’s reality...

In Today’s Tough Labor Market, Smart Clinical Labs Are Using Social Media, LinkedIn, to Recruit and Retain Top-Performing Med Techs and Young Pathologists

It’s not limited to recruiting; social media and LinkedIn are just as effective at helping lab managers advance their personal careers by helping them find their ideal jobs It’s the toughest labor market in decades for skilled clinical laboratory and pathology professionals! In cities across America, lab managers struggle, not only to recruit and fill open positions, but also to retain their most-skilled staff members who are getting first-rate offers from competing labs. How tight is the job...
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