Siemens Health CEO Erich Reinhardt Discusses Integration of Imaging and Lab Testing

On Wednesday of last week, Prof. Dr. Erich R. Reinhardt, President and CEO of Siemens Medical Solutions (NYSE: SI), traveled from Germany to the United States to deliver an address on how Siemens expects to integrate in vivo (imaging) diagnostics, in vitro diagnostics (IVD), and informatics to create new value streams in healthcare. This is a topic of high interest within the laboratory community, ever since Siemens spent billions to buy a major presence in the lab testing marketplace last...

Integrating In Vitro and In Vivo Diagnostics

 Across the laboratory industry, there is keen curiosity about how imaging giants Siemens and General Electric plan to integrate in vitro diagnostics with in vivo diagnostics. Executives from both companies have not been detailed in their public statements about how integration of these two medical disciplines is likely to occur. But recently the opportunity presented itself for me to learn more about this subject. Last week, I was privileged to co-chair a laboratory management meeting...
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