News, Analysis, Trends, Management Innovations for
Clinical Laboratories and Pathology Groups

Hosted by Robert Michel

News, Analysis, Trends, Management Innovations for
Clinical Laboratories and Pathology Groups

Hosted by Robert Michel

Sign In

Genetic Test Company 23andMe Completes Merger with Richard Branson’s VG Acquisition Corp., Stock Now Trades on NASDAQ

23andMe executives say they plan to leverage their database of millions of customer genotypes ‘to help accelerate personalized healthcare at scale,’ a key goal of precision medicine

In what some financial analysts believe may be an indication that popularity of direct-to-consumer (DTC) genetic testing among customers who seek info on their ethnic background and genetic predisposition to disease is waning, personal genomics/biotechnology company 23andMe announced it has completed its merger with Richard Branson’s VG Acquisition Corp. (NYSE:VGAC) and is now publicly traded on NASDAQ.

According to a 23andMe news release, “The combined company is called 23andMe Holding Co. and will be traded on The Nasdaq Global Select Market (“NASDAQ”) beginning on June 17, 2021, under the new ticker symbol ‘ME’ for its Class A Common shares and ‘MEUSW’ for its public warrants.”

Now that it will file quarterly earnings reports, pathologists and clinical laboratory managers will have the opportunity to learn more about how 23andMe serves the consumer market for genetic types and how it is generating revenue from its huge database containing the genetic sequences from millions of people.

After raising $600 million and being valued at $3.5 billion, CNBC reported that 23andMe’s shares rose by 21% during its first day of trading.

Anne Wojcicki

“23andMe is more than just a genetics company. We are an activist brand that is approaching healthcare and drug discovery with the individual at the center, as our partner,” said Anne Wojcicki (above), 23andMe’s co-founder and Chief Executive Officer, during remarks she gave after ringing the opening bell on the company’s first day of public trading, a 23andMe blog post noted. “We are going to continue pioneering a consumer-centered personalized healthcare world. We are going to show that drug discovery can be more efficient when you start with a human genetic insight,” she continued. (Photo copyright: TechCrunch.)

Might the quick rise in its stock price be a sign that 23andMe—with its database of millions of human genotypes—has found a lucrative path forward in drug discovery?

23andMe says that 80% of its 10.7 million genotyped customers have consented to sharing their data for research, MedCity News reported, adding that, “The long-term focus for 23andMe still remains using all of its accumulated DNA data to strike partnerships with pharmaceutical companies.”

Time for a New Direction at 23andMe

While 23andMe’s merger is a recent development, it is not a surprising direction for the Sunnyvale, Calif.-based company, which launched in 2006, to go.

Even prior to the COVID-19 pandemic, both 23andMe and its direct competitor Ancestry had experienced a decline in direct-to-consumer testing sales of at-home DNA and genealogy test kit orders. This decline only accelerated during the pandemic.

In “With Consumer Demand for Ancestry and Genealogy Genetic Tests Waning, Leading Genomics Companies Are Investigating Ways to Commercialize the Aggregated Genetics Data They Have Collected,” Dark Daily reported how, “faced with lagging sales and employee layoffs, genomics companies in the genealogy DNA testing market are shifting their focus to the healthcare aspects of the consumer genomics data they have compiled and aggregated.”

Meanwhile, 23andMe Therapeutics, a division focused on research and drug development, has been on the rise, Bloomberg News reported. On its website, 23andMe said it has ongoing studies in oncology, respiratory, and cardiovascular diseases.

“It’s kind of an ideal time for us,” Wojcicki told Bloomberg News.

“There are huge growth opportunities ahead,” said Richard Branson, founder of the Virgin Group, which sponsors the special-purpose acquisition company (SPAC) VG Acquisition Corp., in the 23andMe news release.

In a VG Acquisition Corp. news release, Branson said, “Of the hundreds of companies we reviewed for our SPAC, 23andMe stands head and shoulders above the rest.”

“As an early investor, I have seen 23andMe develop into a company with enormous growth potential. Driven by Anne’s vision to empower consumers, and with our support, I’m excited to see 23andMe make a positive difference to many more people’s lives,” he added.

Report Bullish on Consumer Genetic Testing

Despite the apparent saturation of the direct-to-consumer (DTC) genetic testing market, and consumers’ concerns about privacy, Infiniti Research reported that worldwide sales of DTC tests “are poised to grow by $1.39 bn during 2021-2025, progressing at a CAGR [compound annual growth rate] of over 16% during the forecast period.”

“This study identifies the advances in next-generation genetic sequencing as one of the prime reasons driving the direct-to-consumer genetic testing market growth during the next few years. Also, reduction in the cost of services and growing adoption of online service platforms will lead to sizable demand in the market,” the report states.

Clinical laboratory leaders will want to stay abreast of 23andMe rise as a publicly-traded company. It will be interesting to see if Wojcicki’s vision about moving therapies into clinics in five years comes to fruition. 

—Donna Marie Pocius

Related Information

23andMe Successfully Closes its Business Combination with VG Acquisition Corp.

23andMe to Merge with Virgin Group’s VG Acquisition Corp. to Become Publicly-Traded Company Set to Revolutionize Personalized Healthcare and Therapeutic Development through Human Genetics

Ringing in 23andMe’s Next Chapter

Genetic Testing Company 23andMe Rises in First Trade After Richard Branson SPAC Merger

Four Takeaways From 23andMe’s SPAC Deal

23andMe DNA Testing Firm Goes Public Following Branson Deal

Global Direct-to-Consumer Genetic Testing Market

With Consumer Demand for Ancestry and Genealogy Genetic Tests Waning, Leading Genomics Companies Are Investigating Ways to Commercialize the Aggregated Genetic Data They Have Collected

Consumer Genetic Testing Company 23andMe to Merge with Sir Richard Branson’s VG Acquisition Corp and Go Public

Lab and Health Information Technology Consulting Delivering Premier Business and Clinical Solutions

Our Company

LabMetrics is a premier lab and health information technology consulting firm leading the life sciences and healthcare industries by delivering technology enabled business and clinical solutions to our clients. Our roots have been deeply founded in these disciplines since 1994 and today embody the collective wisdom and knowledge of our associates.

LabMetrics’ associates provide end-to-end services to the life sciences and healthcare sectors. Our clients include academic medical centers, large health systems, hospitals, hospital-based laboratories, independent laboratories, molecular laboratories, drug-of-abuse testing laboratories, commercial laboratories, startups, capital markets, government agencies, commercial and retail and technology vendors.

LabMetrics’ team of experts is dedicated to achieving your project goals and improving your competitive edge in the market.

Our Story

LabMetrics is an experienced, full-service management consulting firm dedicated to servicing the laboratory and health information professions at all levels. LabMetrics’ founder, Jim Sundberg, and its Associates have been active since the early 1980s in various laboratory, health information, technology and financial endeavors working with all levels of executives, physicians, owners and stakeholders to achieve results nationally as well as worldwide.

Our founding principle is to provide our clients with an unparalleled breadth and depth of expertise uniquely focused on not just the typical management consulting, but thoughtfully fused with mission-critical, disruptive technologies where appropriate to achieve your competitive edge. We pride ourselves on being able to structure our engagements to wholly meet the 360 degree needs of our client, rather than the consultant trying to fit the clients’ needs to a limited skill set. As a result, LabMetrics’ can provide to our clients a central, singular, cost effective focus to your project and consulting needs.

Philosophy

LabMetrics Associates have broad, deep experience having built and run successful laboratories, outreach programs, hospital IT departments, technology startups and large financial institutions.

What differentiates us from the competition is our 360 degree real-world approach to each engagement. LabMetrics applies its broad, deep experience and unique, technology-centric methodologies to evaluate your organization’s financial, performance, project and business metrics. Through this process, we gain meaningful, strategic insight into your current state and work with you to develop impactful recommendations.

Leadership and Consultants

Our associates have broad, deep experience having built and run successful laboratories, outreach programs, hospital IT departments, technology startups and large financial institutions.

Jim Sundberg-President & Founder/Core Skills: Leadership, Management, Operations, Outreach, LIS and Technology

Jim is the founder of LabMetrics and has been providing independent consulting and CIO services to the laboratory and healthcare industry for more than 25 years. He has demonstrated success in business and strategic planning, startups, vendor consulting and management, laboratory consolidation, outreach growth and development, system evaluation and selection, leadership coaching and mentoring and complete IT and laboratory service designs for hospitals, health systems, integrated delivery networks, independent laboratories, private equity groups and retail clients. Jim has strong working relationships with the major LIS, AP, billing, financial, middleware and laboratory outreach vendors.

Jim earned a BS degree in computational mathematics with a minor in data processing from Northern Michigan University in Marquette, Michigan. He belongs to numerous professional organizations such as Health Information and Management Systems Society, Clinical Lab Managers Association and the Association for Pathology Informatics.

Christina Lucas-CFO and Senior Associate/Core Skills: Leadership, Management, Finance, MA&D, Debt Restructuring and Transactions

Tina’s career has focused entirely on finance, starting with public accounting and progressing through a long banking career to consulting.  Tina’s extensive financial consulting has ranged from simple fine-tuning of client performance to complex restructuring, often including refinancing, acquisitions and divestitures.

Tina draws on her diverse critical skills to provide her clients high quality representation–skills which have equipped her to do what she enjoys most-advise clients on their financial needs, develop strategic solutions to assure those needs are met and assist them in implementing their strategic plans.

Richard Ouellette, FACHE CLSSMBB MT(ASCP) – Senior Associate/Core Skills: Lab Management, Lean, Quality Assurance, Business Intelligence, Billing and Automation

Richard specializes in operations improvement, post-merger consolidation and information systems integration for hospital and independent laboratories. He served as the Vice President and CEO of a multi hospital joint venture commercial laboratory and has extensive experience in academic medical centers, community hospitals, commercial laboratories, physician hospital organizations and HMOs. His expertise includes:

•Health System Integration

•Operations Management

•Operations Analysis & Improvement

•Data Modeling and Decision Support System Development

•CMS Laboratory Sanction Response Management

•Information System Integration

•Lean/Six Sigma Process Improvement

John Rhoades MT (ASCP), MBA – Senior Association/Core Skills: Lab Management, LAB Outreach, BB/BD, Lean, Automation, Quality Assurance and Compliance

John has more than 35 years experience in the clinical laboratory field working in a wide range of settings and positions from routine lab testing to sales to management. He has worked as sales and marketing representatives for both regional and national reference laboratories and has extensive outreach development skills. Using a collaborative approach John works with regional health care providers to enhance their local lab systems, drive out national competition and increase the workload and revenue.

Robert Keller MT (ASCP), MBA, Senior Associate/Core Skills: Lab, Auto-verification, LIS, LOINC and Technology

Bob more than 35 years of medical laboratory and information technology experience with specialization in parasitology, MIC testing and anaerobe IC. He is a national LOINC expert, having performed standardization of thousands of different tests including numerous reference lab esoteric tests. Bob’s valuable skills help clients throughout the country by providing laboratory testing assistance, LIS consulting, LIS system evaluation and selection, auto-verification, LOINC and interface/outreach support and services.

Nancy Howard MT 9ASCP) – Senior Associate/Core Skills: Laboratory Management, EMR Interfaces, Outreach, LIS and Technology

Nancy offers more than 35 years of extensive experience in the clinical laboratory field. Her experience includes laboratory management and supervision, staff training and education-both technical and system applications. She equally skilled in outreach information system administration, EMR interface development, quality assessment and improvement, training program development, vendor consulting and subrogation.

Core Services

•Full range of business, clinical, financial, management, quality, performance and information technology services

•Lab consolidation services

•Laboratory startup planning and execution

•Strategic and facility planning

•Outreach laboratory development, evaluation and improvement

•Merger, acquisition and divestiture services and transactions

•Business and technology due diligence

•Practical, sustainable and cost-effective LEAN services

•LOINC services

•Coding and charge master review

•Instrument correlation studies

•Quality and operation metrics

•Compliance readiness surveys

•Instrumentation/automation selection and implementation

•System evaluation, gap analysis, financial analysis and selection (LIS, AP, EMR, etc.)

•Laboratory and IT management staffing, including interim CIO staffing

Clients

LabMetrics has provided consulting services to numerous clients. A partial sample includes:

•ARUP, Salt Lake City, Utah

•Bon Secours Health System, Marriottsville, Maryland

•Central Florida Health Alliance, Leesburg, Florida

•Franciscan Alliance, Indianapolis, Indiana

•Ministry Health Care, Stevens Point, Wisconsin

•Ontario Ministry of Health, Ottawa, Ontario

•Roche, Indianapolis, Indiana

•Scripps, San Diego, California

•Summa Health System, Akron, Ohio

•Tenet, Dallas, Texas

;