Our Company

LabMetrics is a premier lab and health information technology consulting firm leading the life sciences and healthcare industries by delivering technology enabled business and clinical solutions to our clients. Our roots have been deeply founded in these disciplines since 1994 and today embody the collective wisdom and knowledge of our associates.

LabMetrics’ associates provide end-to-end services to the life sciences and healthcare sectors. Our clients include academic medical centers, large health systems, hospitals, hospital-based laboratories, independent laboratories, molecular laboratories, drug-of-abuse testing laboratories, commercial laboratories, startups, capital markets, government agencies, commercial and retail and technology vendors.

LabMetrics’ team of experts is dedicated to achieving your project goals and improving your competitive edge in the market.

Our Story

LabMetrics is an experienced, full-service management consulting firm dedicated to servicing the laboratory and health information professions at all levels. LabMetrics’ founder, Jim Sundberg, and its Associates have been active since the early 1980s in various laboratory, health information, technology and financial endeavors working with all levels of executives, physicians, owners and stakeholders to achieve results nationally as well as worldwide.

Our founding principle is to provide our clients with an unparalleled breadth and depth of expertise uniquely focused on not just the typical management consulting, but thoughtfully fused with mission-critical, disruptive technologies where appropriate to achieve your competitive edge. We pride ourselves on being able to structure our engagements to wholly meet the 360 degree needs of our client, rather than the consultant trying to fit the clients’ needs to a limited skill set. As a result, LabMetrics’ can provide to our clients a central, singular, cost effective focus to your project and consulting needs.


LabMetrics Associates have broad, deep experience having built and run successful laboratories, outreach programs, hospital IT departments, technology startups and large financial institutions.

What differentiates us from the competition is our 360 degree real-world approach to each engagement. LabMetrics applies its broad, deep experience and unique, technology-centric methodologies to evaluate your organization’s financial, performance, project and business metrics. Through this process, we gain meaningful, strategic insight into your current state and work with you to develop impactful recommendations.

Leadership and Consultants

Our associates have broad, deep experience having built and run successful laboratories, outreach programs, hospital IT departments, technology startups and large financial institutions.

Jim Sundberg-President & Founder/Core Skills: Leadership, Management, Operations, Outreach, LIS and Technology

Jim is the founder of LabMetrics and has been providing independent consulting and CIO services to the laboratory and healthcare industry for more than 25 years. He has demonstrated success in business and strategic planning, startups, vendor consulting and management, laboratory consolidation, outreach growth and development, system evaluation and selection, leadership coaching and mentoring and complete IT and laboratory service designs for hospitals, health systems, integrated delivery networks, independent laboratories, private equity groups and retail clients. Jim has strong working relationships with the major LIS, AP, billing, financial, middleware and laboratory outreach vendors.

Jim earned a BS degree in computational mathematics with a minor in data processing from Northern Michigan University in Marquette, Michigan. He belongs to numerous professional organizations such as Health Information and Management Systems Society, Clinical Lab Managers Association and the Association for Pathology Informatics.

Christina Lucas-CFO and Senior Associate/Core Skills: Leadership, Management, Finance, MA&D, Debt Restructuring and Transactions

Tina’s career has focused entirely on finance, starting with public accounting and progressing through a long banking career to consulting.  Tina’s extensive financial consulting has ranged from simple fine-tuning of client performance to complex restructuring, often including refinancing, acquisitions and divestitures.

Tina draws on her diverse critical skills to provide her clients high quality representation–skills which have equipped her to do what she enjoys most-advise clients on their financial needs, develop strategic solutions to assure those needs are met and assist them in implementing their strategic plans.

Richard Ouellette, FACHE CLSSMBB MT(ASCP) – Senior Associate/Core Skills: Lab Management, Lean, Quality Assurance, Business Intelligence, Billing and Automation

Richard specializes in operations improvement, post-merger consolidation and information systems integration for hospital and independent laboratories. He served as the Vice President and CEO of a multi hospital joint venture commercial laboratory and has extensive experience in academic medical centers, community hospitals, commercial laboratories, physician hospital organizations and HMOs. His expertise includes:

•Health System Integration

•Operations Management

•Operations Analysis & Improvement

•Data Modeling and Decision Support System Development

•CMS Laboratory Sanction Response Management

•Information System Integration

•Lean/Six Sigma Process Improvement

John Rhoades MT (ASCP), MBA – Senior Association/Core Skills: Lab Management, LAB Outreach, BB/BD, Lean, Automation, Quality Assurance and Compliance

John has more than 35 years experience in the clinical laboratory field working in a wide range of settings and positions from routine lab testing to sales to management. He has worked as sales and marketing representatives for both regional and national reference laboratories and has extensive outreach development skills. Using a collaborative approach John works with regional health care providers to enhance their local lab systems, drive out national competition and increase the workload and revenue.

Robert Keller MT (ASCP), MBA, Senior Associate/Core Skills: Lab, Auto-verification, LIS, LOINC and Technology

Bob more than 35 years of medical laboratory and information technology experience with specialization in parasitology, MIC testing and anaerobe IC. He is a national LOINC expert, having performed standardization of thousands of different tests including numerous reference lab esoteric tests. Bob’s valuable skills help clients throughout the country by providing laboratory testing assistance, LIS consulting, LIS system evaluation and selection, auto-verification, LOINC and interface/outreach support and services.

Nancy Howard MT 9ASCP) – Senior Associate/Core Skills: Laboratory Management, EMR Interfaces, Outreach, LIS and Technology

Nancy offers more than 35 years of extensive experience in the clinical laboratory field. Her experience includes laboratory management and supervision, staff training and education-both technical and system applications. She equally skilled in outreach information system administration, EMR interface development, quality assessment and improvement, training program development, vendor consulting and subrogation.

Core Services

•Full range of business, clinical, financial, management, quality, performance and information technology services

•Lab consolidation services

•Laboratory startup planning and execution

•Strategic and facility planning

•Outreach laboratory development, evaluation and improvement

•Merger, acquisition and divestiture services and transactions

•Business and technology due diligence

•Practical, sustainable and cost-effective LEAN services

•LOINC services

•Coding and charge master review

•Instrument correlation studies

•Quality and operation metrics

•Compliance readiness surveys

•Instrumentation/automation selection and implementation

•System evaluation, gap analysis, financial analysis and selection (LIS, AP, EMR, etc.)

•Laboratory and IT management staffing, including interim CIO staffing


LabMetrics has provided consulting services to numerous clients. A partial sample includes:

•ARUP, Salt Lake City, Utah

•Bon Secours Health System, Marriottsville, Maryland

•Central Florida Health Alliance, Leesburg, Florida

•Franciscan Alliance, Indianapolis, Indiana

•Ministry Health Care, Stevens Point, Wisconsin

•Ontario Ministry of Health, Ottawa, Ontario

•Roche, Indianapolis, Indiana

•Scripps, San Diego, California

•Summa Health System, Akron, Ohio

•Tenet, Dallas, Texas