First-Mover Pathologists, Clinical Labs, and IVD Companies Now Use Social Networking to Reach Customers
First-mover medical laboratory marketers are engaging customers on web sites such as MySpace.com and YouTube.com
Social networking is a radically new concept that innovative clinical laboratories, pathology practices, and in vitro diagnostic (IVD) manufacturers are beginning to use as a new marketing channel to their customers and prospects. The first wave of pathology and clinical laboratories are establishing a presence on such popular social networking web sites as Facebook.com, MySpace.com, YouTube.com, and Twitter.com.
Clinical laboratory marketing experts are using social networking sites like these to push products and services and to interact with customers. These sites allow pathologists, clinical labs, in vitro diagnostics manufacturers, and other companies to promote themselves and to tout the performance of their services and products by connecting lab directors and pathologists to physician clients and consumers in ways that were not possible years ago.