Social Networking Can Help Clinical Labs Recruit More and Better Medical Technologists

Only two lab companies in the United States currently tap social networking to meet their med tech staffing needs Everyone in the clinical laboratory testing industry knows that there is an acute shortage of medical technologists (MTs) and clinical laboratory scientists (CLSs). But laboratory professionals may be astonished to learn that their MT recruiting programs consistently fail to hire adequate numbers of MTs and CLSs because they nearly always advertise and recruit in the wrong places!...

First-Mover Pathologists, Clinical Labs, and IVD Companies Now Use Social Networking to Reach Customers

First-mover medical laboratory marketers are engaging customers on web sites such as and Social networking is a radically new concept that innovative clinical laboratories, pathology practices, and in vitro diagnostic (IVD) manufacturers are beginning to use as a new marketing channel to their customers and prospects. The first wave of pathology and clinical laboratories are establishing a presence on such popular social networking web sites as,...

Does Your Clinical Laboratory Twitter? The CDC Does!

Late last April, during the A/H1N1 influenza outbreak, the Centers for Disease Control and Prevention (CDC) began using a social networking service called Twitter as a way to provide instant updates on H1N1 cases and developments. By the middle of May, more than 130,000 Twitter users were signed up to receive these updates!