May 26, 2010 | Laboratory News, Laboratory Pathology
First-mover medical laboratory marketers are engaging customers on web sites such as MySpace.com and YouTube.com Social networking is a radically new concept that innovative clinical laboratories, pathology practices, and in vitro diagnostic (IVD) manufacturers are beginning to use as a new marketing channel to their customers and prospects. The first wave of pathology and clinical laboratories are establishing a presence on such popular social networking web sites as Facebook.com,...
