Why More Clinical Laboratory Sales Managers Are Failing in Today’s Fast-Evolving Healthcare Marketplace
Sales managers at top-performing medical labs and pathology groups are directing the lab sales reps to develop new clients who can refer lab tests that are still adequately reimbursed
In today’s rough-and-tumble healthcare marketplace, every clinical laboratory and pathology group needs a sales manager or sales vice president who is at that top of the game in managing productive sales reps, achieving growth targets, and strengthening their lab’s financial stability.
Labs with strong sales leaders are doing much better financially at a time when payers are slashing the prices they pay for medical laboratory tests. (more…)