UnitedHealthcare Introduces ‘myEasyBook’ Online Shopping Service to Help Consumers Select Hospitals, Physicians, and Clinical Pathology Laboratories
Targeted at employers and their employees, myEasyBook is designed to help consumers with high-deductible health plans save 30% or more when picking a provider
It is rare for a national health insurance company to use the 2014 International Consumer Electronics Show in Las Vegas to unveil a new online healthcare service, but that’s exactly what UnitedHealthcare Group (NYSE: UNH) did. On January 7, it took the wraps off its new myEasyBook healthcare shopping service.
Clinical laboratory managers and pathologists should take note of this development. It is one more example of how prominent healthcare companies want to help consumers shop for healthcare providers by providing information about quality and price in an easy-to-use format. Every medical laboratory should be thinking about when and how it wants to make its quality information and lab test pricing readily available to consumers. (more…)