Sep 21, 2011 | Digital Pathology, Instruments & Equipment, Laboratory Instruments & Laboratory Equipment, Laboratory News, Laboratory Pathology
Clinical laboratories and pathology groups may benefit from the attractive economics of digital marketing For more than two decades, pharmaceutical sales representatives have been ubiquitous in doctors’ offices. But in a surprise development, many of the nation’s largest pharma companies are dramatically downsizing their sales forces and opting to promote their products through digital media. This is an important new trend which has consequences for those clinical laboratories and anatomic...
Sep 2, 2009 | Laboratory News, Laboratory Pathology, Managed Care Contracts & Payer Reimbursement
Labtests succeeds Sonic’s DML as the primary lab test provider in Auckland area One of the world’s most interest experiments in government contracting for clinical laboratory testing services is unfolding in Auckland, New Zealand. Next Monday, September 7, Labtests will assume full responsibility for testing approximately 12,000 patients per day in a brand-new laboratory facility that has only conducted testing on a limited basis since August 10, 2008. On that same day, Diagnostic Medlab’s...
