Boutique Medicine Venture Generates Marketing Intelligence for Procter & Gamble

Consumer products giant acquires 100% ownership of concierge medicine company Clinical laboratories and pathology groups may soon be serving physician practices owned by Procter & Gamble (P&G) (NYSE:PG). That’s because the consumer products giant now owns 100% of MDVIP, a nationwide concierge practice of 350 doctors in 28 states. The deal is noteworthy because it further expands Procter & Gamble’s presence in healthcare. In 2006, P&G invested $325 million in a joint venture...

More Doctors Consider Concierge Medicine as Healthcare Reform Looms

Concern about lower reimbursement sparks MD interest in concierge practice model Fear about the far-reaching consequences of healthcare reform-and the potential for dramatic reductions in physician reimbursement-has triggered a surge in physician participation in concierge medicine. Concierge medicine, sometimes also called boutique medicine, has been around since 1996. However, with healthcare reform now eminent, more doctors are choosing this option. A New York Times article published in...
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