Genetic Test for Celiac Disease Is Marketed Directly to Consumers Via Internet

Oct 9, 2009 | Laboratory News, Laboratory Pathology

Prometheus Laboratories targets millions of individuals with undiagnosed celiac disease Direct-to-consumer (DTC) testing for celiac disease is now a reality. One company is now marketing a saliva-based genetic test that allows a patient to request, administer, and check the results of the test without leaving his or her home! The market for this test is substantial. According to the National Digestive Diseases Clearinghouse’s web site, more than two million people in the United States have the...
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