Mobile Apps for Corporate Health Programs Create Great Patient Engagement and Participation

Clinical laboratories have an opportunity to provide medical laboratory test services to employer-sponsored wellness programs

Venture capitalists are beginning to pour dollars into mobile apps designed to support corporate health and wellness. For savvy pathologists and clinical laboratory managers, this represents an opportunity to serve a cash-paying market for medical laboratory testing.

Another aspect of this trend which may be worth studying by pathologists and clinical laboratory administrators is the use of “gamification” by these mobile app developers. Gamification uses technologies and programming to more deeply engage the user, just as a video game does.

Corporate wellness platform Keas of San Francisco, California, recently announced an $8-million investment round, according to a story at Ignition Partners and Atlas Ventures provided the capital. With this latest round of funding, investors have $25.5 million invested in Keas. (more…)