How CRM Systems Help Home Healthcare Providers Treat Patients with Chronic Diseases in a Trend That May Be an Opportunity for Medical Laboratories

Customer relationship management (CRM) plays a critical role in helping providers care for patients with chronic diseases and clinical laboratories are part of those solutions Home healthcare continues to boom in the US and more technology companies each year—including Salesforce—strive to expand their presence within the industry. This represents a significant shift in site of service for a substantial and growing number of Americans. Equally true is that home healthcare is an opportunity for...

Clinical Laboratories Turn to Healthcare-Focused CRM to Optimize Operations and Increase Market Share, Despite Decreasing Reimbursement

With more medical laboratories making progress on improving the operational performance of their labs, and the level of service they provide to their clients, they are finding it essential to have real-time analytics and healthcare relationship management systems In today’s world of clinical laboratory medicine, the pace of daily operations continues to increase. Everything happens faster as the nation’s leading medical laboratories apply Lean and other process improvement methods to speed up...

For Clinical Pathology Laboratories Seeking to Create Value for Physicians and Patients, Real-Time Analytics Systems Are Becoming Indispensable Management Tools

Use of customer relationship management (CRM) systems is becoming more widespread as progressive medical labs and pathology groups use them to boost service levels and win greater market share If there is a single “big trend” in pathology and clinical laboratory informatics today, it is the acquisition and use of software that makes it possible to access a wealth of data in real time. This trend is due directly to the need for medical laboratories to cut costs while sustaining and improving...

Innovative Clinical Laboratories Use Business Intelligence to Deliver Data Insights that Help Physicians Improve Patient Outcomes and Meet ACO Goals

Clinical laboratories and pathology groups are deploying customer relationship management tools as a way to deliver more value to physicians and other providers Healthcare’s accelerating shift away from fee-for-service payment and toward value-based reimbursement presents new challenges to clinical laboratories and pathology groups. These new payment models motivate providers to seek strategic partners who can deliver added value. To succeed in this paradigm, clinical laboratories must...

New York City Clinical Laboratory Uses Mobile Devices to Provide Its Sales Team with Real-Time Business Intelligence from Its CRM

Manhattan Labs is an early-adopter of the trend toward increased use of lab-specific CRM solutions with the goal of gaining competitive advantage To improve its competitive position in the tough clinical laboratory testing market of New York City, one medical laboratory company has implemented a cloud-based, lab-specific customer relationship management (CRM) service that delivers real-time information to its sales team in the field and its operations team in the lab. This is consistent with...
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