Webinar: How to Harness the Power of Social Media to Expand Your Clinical Laboratory or Pathology Practice, Win New Clients, and Increase Revenue

A presentation guaranteed to be win/win for every laboratory manager,
both in fulfillment of your responsibilities at the lab,
as well as your personal career development!

Held Thursday, June 23, 2016

Order CD Now! Call 512-264-7103

Your presenters for this webinar are Peggy McKee, Chief Executive Officer and Recruiter, PHC Consulting in Celina, TX, and Debra Harrsch, President and CEO, Brandwidth Solutions in Landsdale, PA.

Ms. McKee will kick off the discussion with valuable takeaways on how you can put LinkedIn to best use, including why it’s essential for your lab (and you) to be on LinkedIn, how to build a great profile, how to connect with influencers, using LinkedIn to locate relevant lab trends, and how to use LinkedIn to attract employees.

Next, Debra Harrsch will touch on the different types of social media channels, the role such media play, and why each may or may not be important to your lab’s business plan. Debra will then cover a step-by-step guide to creating a social media plan, including how to build a strategy, defining your objectives and your audience, and more.

Finally, Ms. Harrsch will present a social media case study, describe how and why that particular social media plan was created, and the results achieved.

Here’s just a sampling of the insights your
presenters will share with you:

  • Gain a thorough knowledge of the principles of social media
  • Learn about various social media channels and what differentiates them from one another
  • Get insight into how different social media sites can help, or hinder, your lab’s efforts to build awareness
  • How to leverage social media to generate new lab prospects that can be converted into paying customers
  • Putting together a social media game plan, either for your lab or for yourself, and much more!

Order CD Now! Call 512-264-7103


DATE: Thursday, June 23, 2016

TIME: 1 PM EDT; 12 Noon CDT; 11 AM MDT; 10 AM PDT

PLACE: Your computer and/or speakerphone

COST: $245

TO ORDER: Call 512-264-7103


For one low price—just $195 (through 6/10/16; $245 thereafter), you and your entire team can learn the secrets of these labs and how to employ similar methods to improve the collected revenue at your lab. Plus you’ll be able to connect with our speakers and get answers to your most pressing questions when we open up the session for live Q&A.

How to Order
Call 512-264-7103

Your registration includes:

  • A downloadable PowerPoint presentation from our speakers
  • A full transcript emailed to you soon after the conference

At the conclusion of this webinar, you will take away a clear understanding of how social media actually works, the ways in which it can benefit your laboratory, and how to use social media to tap lab resources and knowledge at critical junctures.

Plus, as an added bonus, your attendance of this unique session will also reveal how your own career can benefit from an easy-to-develop social media plan!

Or for more information, call us at 512-264-7103.

Order CD Now! Call 512-264-7103





She is a member of DxMA, ASM and AMP and was a Microbiology Supervisor before transitioning to the diagnostic industry.”