Lab Test Reports That Create Brand Awareness

Building Customized Lab Test Reports That Create Brand Awareness and Client Loyalty for Your Lab

Attracting profitable new clients with customized formats



Curt Johnson

Curt Johnson

Curt Johnson, Vice President, Sales and Marketing, Orchard Software Corporation

Customized lab test reports are powerful tools you can use to attract profitable new clients to your laboratory. Progressive labs and pathology groups like yours are using customized reports to differentiate themselves from physicians and large group practices. Here’s your chance to learn the secrets of their success!

Information technology is fast becoming a competitive differentiator in the lab marketplace. And successful laboratories know how important it is to offer sophisticated informatics solutions to referring physicians.

Find out how to put your lab in the driver’s seat with these four market-changing aspects of customized lab test reporting:

Molecular reports: Physicians need simple report formats to deal with a growing number of molecular tests, so shrewd labs offer physician-clients well-designed molecular reports. This conference helps you master the keys to creating quick-to-read, easy-to-comprehend molecular test report formats.

Sending reports directly to physician EMR systems: The biggest physician groups are converting to EMR (Electronic Medical Record) systems. Your lab must be prepared to report lab test results directly into those systems—or lose the business of these large medical groups. Learn proven approaches to implementing direct reporting of lab test results to your clients’ EMRS.

Paper Reports: For many physicians, paper lab test reports continue to be part of their daily routine. Explore how custom test report designs can bring aboard new physician accounts and build loyalty from your lab’s existing clients.

Web reports: As more healthcare business is conducted on the web, your laboratory needs a strategy for offering lab test reports that are accessible that way. Discover the three essential elements your lab can use to win new physician business when you offer sophisticated web-based lab test reports.

At this unique webinar, “Building Customized Lab Test Reports That Create Brand Awareness and Client Loyalty for Your Lab,” on Wednesday, January 14, 2009, you’ll learn the secrets of becoming more IT-savvy, which will help your lab offer a variety of customized lab test reports.

Find out how your lab’s LIS and informatics systems can accommodate customized lab test report formats with minimal cost and programming time. Understand how to gain cooperation from your LIS and software vendors to support customized test report formats for your lab’s physician-clients. And get the practical knowledge and insights you can easily apply within your own laboratory.

For years, our expert presenter, Curt Johnson of Orchard Software, has been teaching labs like yours how to reach out to new clients and book new business using customized lab test reporting. During this web conference, he’ll help you understand the pitfalls while teaching you the “can’t-miss” secrets that successful laboratories are using to increase profitability.

Our web conference format lets you assemble your key lab team leaders so you can all listen together. We’ll explore the most productive ways to generate new customized test report formats that will help your lab generate new customers while providing even better service to the ones you already have. Best of all, you and your team can ask your own questions and get advice from our expert that’s tailored to your specific needs. So don’t wait! Reserve your spot for this timely web conference today!


TO ORDER AUDIO CD: Click here or call 1-800-560-6363 toll-free

For one low price—just $245—you and your entire team can take part in this fast-paced, insightful web conference. Best of all, you’ll be able to connect personally with our speaker when we open up the phone lines for live Q&A.

DATE: Wednesday, January 14, 2009
COST: $245 per CD

Here’s just some of what you’ll learn during this insightful 90-minute conference:

  • How your lab will gain competitive advantage with customized lab test reports.
  • The secrets of effective Lab-to-EMR interface strategies and why it’s essential to serving your lab’s biggest clients.
  • Harvesting gold from paper reports by customizing them to your client-physician’s specific needs.
  • Pitfalls and opportunities in web-based lab test report formats.
  • Getting the drop on national competitors by combining customized lab test reports with inpatient data to win lots of new clients.
  • How to leverage customized molecular test reports to win profitable new clients!
  • The weaknesses in most customized lab reporting and how to beat your competition with new EMR interfaces and molecular report formats!
  • The best patient report formats and how your customized lab test reports build brand awareness while increasing loyalty.
  • How to motivate your IT vendors to develop customized lab test report capabilities.
    …and much more!

1. Online
2. Call toll free: 800-560-6363.

Your web conference registration includes:

  • Downloadable PowerPoint presentations from our speaker
  • A full transcript emailed to you soon after the conference
  • ORDER AUDIO CD Now! Or for more information, call us toll-free at 800-560-6363.

    Distinguished Faculty:

    Curt Johnson is Vice President of Sales and Marketing for Orchard Software. Under his leadership, Orchard Software has grown to become a leader in the lab industry and one of the most respected laboratory information system companies. Mr. Johnson joined Orchard Software in 1995. As VP of Sales and Marketing, he continues to strengthen customer loyalty at Orchard by building and maintaining a customer-focused organization. In support of the laboratory industry, Mr. Johnson was instrumental in working with the CLMA to establish Orchard as the headline sponsor of the CLMA’s ThinkLab annual meeting. He also serves on the CLMA’s Advisory Board for Industry Exhibits and sits on the Board of Directors for the Midwest Academy of Indiana. From 1988 through 1995, before coming to Orchard, Mr. Johnson had a successful career with Abbott Laboratories selling diagnostic equipment.