News, Analysis, Trends, Management Innovations for
Clinical Laboratories and Pathology Groups

Hosted by Robert Michel

News, Analysis, Trends, Management Innovations for
Clinical Laboratories and Pathology Groups

Hosted by Robert Michel
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Delivering Patient-Centered Lab Testing Services: Elevating the Lab Order with Patient-Centric Repository and New Informatics Tools to Increase Lab Revenue and Support Clinicians for Better Clinical Outcomes

Webinar was held Wednesday,
April 12, 2017 at 1PM EDT

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It is now possible for your medical laboratory to increase revenue specifically because your lab helps physicians achieve better patient outcomes! This is welcome news, particularly if your lab is seeking ways to offset price cuts and shrinking budgets.

The secret is to offer patient-centric lab testing services and innovative clinical laboratories and pathology groups are already showing the way. Both physicians and payers are rewarding those laboratories that use patient-centric services to assist physicians in how they diagnose, treat, and monitor their patients in ways that improve clinical care and directly reduce the cost of individual healthcare encounters.

The good news is that becoming a patient-centric laboratory is not complicated, nor is it time-consuming. Best of all, each step forward in becoming a patient-centered lab can generate substantial amounts of new revenue. This is an important benefit for your lab, because it means there is a short time between launching a patient-centric service and generating increased revenue linked to that service.

There’s more good news! Only a few labs across the nation currently deliver patient-centric services. Thus, as your lab takes the simple steps to introduce patient-centric services, it will gain competitive advantage in your marketplace. Better yet, health insurers are quick to recognize a lab that is helping doctors deliver better care in a more cost-effective manner. The result is labs with patient-centric services are more likely to be in-network, and to be reimbursed based on that value (and not simply on lowest price per test).

To help you gain insight on this new and powerful trend that can contribute to greater revenue at your lab, Dark Daily is offering a timely webinar, “Delivering Patient-Centered Lab Testing Services: Elevating the Lab Order with Patient-Centric Repository and New Informatics Tools to Increase Lab Revenue and Support Clinicians for Better Clinical Outcomes,” taking place Wednesday, April 12, at 1PM EDT.

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You’ll hear and learn from three dynamic speakers, each of whom has experience delivering patient-centric lab testing services. First up will be Lisa Conley, MT(ASCP), Senior Vice President of Growth at Atlas Medical in Calabasas, CA. She works closely with labs to help them develop the seamless, integrated informatics systems that contribute to a lab’s successful patient-centric capabilities. From Lisa, you’ll get a national perspective along with insights about how different lab clients are leveraging their patient-centric offerings in ways that generate measurable clinical value.

Second to present is Mark Tuthill, M.D. In his role as a pathologist-informaticist, he will walk you through the patient-centric story at Henry Ford Health System in Detroit, MI. Tuthill will share with you how the lab team gained the support of administration and how that support was converted into tangible collaboration between the health system’s information technology department, the laboratory team, and the physicians. The different efforts to support inpatient and outpatient care with patient-centric lab services will be discussed, along with the lessons learned about what worked best and what didn’t work at all.

Rounding out this powerful learning session is Randall Henson, Manager of Lab Outreach Development and Solutions of the 941-bed Huntsville Hospital, in Huntsville, AL. This is a hospital lab outreach program that is consistently profitable, holds the major market share in its city, and is optimistic about its ability to stay profitable as Medicare fee cuts and other payer actions play out in coming years.

The first major effort to be a patient-centric lab was to achieve clean and complete lab test orders. Managers at the Huntsville Hospital lab recognized that lab orders arrived in different ways. Some came from the hospital’s system. Other orders were received through LIS-to-EHR interfaces with office-based physicians, on faxes, and on paper. You’ll hear how the lab used information technology to create a single lab test order repository, while at the same time having these systems contribute to clean and accurate lab test orders.

The benefits were substantial. Henson will show how this new use of patient-centric informatics—including a patient kiosk in PSCs—contributed to reduced patient call-backs, with a commensurate increase in patient satisfaction ratings. Wait times in the PSCs were reduced from around 25 minutes to 15 minutes. And that’s just for starters. During this webinar, you’ll gain essential knowledge about all the “moving parts” that were brought into a patient-centric informatics capability that is helping physicians improve the diagnosis, treatment, and monitoring of their patients.

Here’s just some of what you’ll take away
from this information-packed 90-minute session:

  • Learn how to recognize when a lab service is patient-centric and when it isn’t
  • Understand what aspects of laboratory testing generate the highest clinical and financial return when converted into a patient-centric service
  • Discover why most LIS products lack the capability to be patient-centric
  • Know what an enterprise-wide master patient index (EMPI) is and why it plays a key role in supporting a lab’s patient-centric services
  • Identify specific services that your lab can quickly and cheaply convert into patient-centric services that physicians and patients appreciate
  • Hear about the lessons other labs have already learned regarding what doesn’t work and help your lab avoid going down that same unproductive path
  • Master ways to combine your lab’s existing information technology with new informatics tools to deliver patient-centric services
  • Submit your own specific questions to our expert panel at the conclusion of the presentation, representing the opportunity to address your lab’s unique issues

You’ll come away from this webinar with powerful insights and practical how-to’s about how your lab can implement its own patient-centric strategy—with resulting benefits of increased revenue, a competitive advantage in the marketplace, and an enhanced ability to help doctors deliver better care in a more cost-effective manner and achieve better patient outcomes!



Lisa Conley, MT(ASCP), Senior Vice President of Growth, Atlas Medical, Calabasas, CA.

Lisa Conley is an accomplished, results-driven leader with more than 20 years’ of experience in the healthcare industry. Prior to joining ATLAS, Lisa held a number of leadership positions with major industry leaders, including Sunquest and McKesson, in their laboratory business. She is a certified Medical Technologist (ASCP), and has extensive experience in the hospital and reference lab business.

Mark Tuthill, M.D., Division Head, Pathology Informatics, Department of Pathology and Laboratory Medicine, Henry Ford Health System, Detroit, MI.

Mark Tuthill completed pathology residency and informatics fellowship training at the University of Vermont College of Medicine-Fletcher Allen Health Care, and created the department’s division of pathology informatics. Dr. Tuthill is Division Head of Pathology Informatics at Henry Ford Health System in Detroit. Areas of interest include digital imaging, Internet applications for laboratory services, laboratory information systems, laboratory outreach technology solutions, electronic health records and informatics training and education. Active in organized medicine, he is an advisor to the ASCP Annual Meeting Steering Committee, Wayne County District Director for the MSMS, President-Elect of the Sunquest User Group, and Director for the annual Pathology Informatics Summit. As a charter member of the Association for Pathology Informatics, Tuthill has worked for the API from its inception serving as president, chairman of the membership committee, education committee member, and the organization’s original planning group.

Randall Henson, Manager of Lab Outreach Development and Solutions, Huntsville Hospital, Huntsville, AL.

As Manager of Lab Outreach Development and Solutions at Huntsville Hospital, the 3rd largest publicly owned hospital system in the nation, Randall Henson draws from 19 years of experience to help ensure client satisfaction. At this laboratory—the hub lab for all hospitals in the system—Henson has implemented more than 100 EMR interfaces to over 35 different vendors and provides ongoing support for each, in addition to supporting Sunquest LIS. He’s also the administrator for several outreach solutions, including Atlas Medical, check-in kiosks, and CRM. Supporting a laboratory that processes as many as 9,000 specimens a day and more than 21 million reportable results annually, Henson plays a vital role overseeing billing issues, communications, brand management, workflow solutions, and compliance regulation. Henson has chaired his region’s Sunquest User Group, served as president of his hospital’s employee philanthropy group and sat on many hospital-based committees.