Researchers Easily Reidentify Deidentified Patient Records with 95% Accuracy; Privacy Protection of Patient Test Records a Concern for Clinical Laboratories

Protecting patient privacy is of critical importance, and yet researchers reidentified data using only a few additional data points, casting doubt on the effectiveness of existing federally required data security methods and sharing protocols Clinical laboratories and anatomic pathologists know the data generated by their diagnostics and testing services constitute most of a patient’s personal health record (PHR). They also know federal law requires them to secure their patients’ protected...

First-Mover Pathologists, Clinical Labs, and IVD Companies Now Use Social Networking to Reach Customers

First-mover medical laboratory marketers are engaging customers on web sites such as MySpace.com and YouTube.com Social networking is a radically new concept that innovative clinical laboratories, pathology practices, and in vitro diagnostic (IVD) manufacturers are beginning to use as a new marketing channel to their customers and prospects. The first wave of pathology and clinical laboratories are establishing a presence on such popular social networking web sites as Facebook.com,...

Does Your Clinical Laboratory Twitter? The CDC Does!

Late last April, during the A/H1N1 influenza outbreak, the Centers for Disease Control and Prevention http://www.cdc.gov (CDC) began using a social networking service called Twitter http://www.twitter.com as a way to provide instant updates on H1N1 cases and developments. By the middle of May, more than 130,000 Twitter users were signed up to receive these updates!

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