New York City Clinical Laboratory Uses Mobile Devices to Provide Its Sales Team with Real-Time Business Intelligence from Its CRM

Apr 24, 2013 | Digital Pathology, Instruments & Equipment, Laboratory Instruments & Laboratory Equipment, Laboratory Management and Operations, Laboratory News, Laboratory Operations, Laboratory Pathology, Management & Operations

Manhattan Labs is an early-adopter of the trend toward increased use of lab-specific CRM solutions with the goal of gaining competitive advantage To improve its competitive position in the tough clinical laboratory testing market of New York City, one medical laboratory company has implemented a cloud-based, lab-specific customer relationship management (CRM) service that delivers real-time information to its sales team in the field and its operations team in the lab. This is consistent with...
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