Decline in Physician-Owned Independent Practices Means Independent Clinical Laboratories Need to Shift Strategy
Change in who owns office-based physician groups is a trend which can create new winners and losers among the nation’s independent medical laboratories
Physicians today are more willing to practice medicine as employees than as partners or owners of their medical group. This signals a significant shift in the market for clinical laboratory testing and anatomic pathology services.
This new development will require that all medical laboratory organizations to rethink how they serve office-based physicians. New strategies will be required, both to better meet the clinical service needs of these employee-physicians, as well as to redirect sales and marketing programs to the new decision makers. (more…)