National Clinical Lab Sales Excellence Award Winner in Seattle Leverages Cooperation between Sales and Operations to Win New Clients, Revenue
PACLAB’s effective use of clinical laboratory sales reps demonstrates how effective collaboration between sales and operations can help an outreach lab increase specimen volume and expand its market share
Despite falling prices for clinical laboratory testing and payers increasingly excluding labs from their provide networks, savvy hospitals and health systems continue to enjoy profitable laboratory outreach programs. One common factor shared by these successful hospital lab outreach businesses is that they support productive lab sales representatives.
To tell the story of how effective lab sales reps contribute to the ongoing success of the hospital lab outreach programs they serve, The Dark Report initiated the clinical lab industry’s first-ever program of national recognition for top-performing lab sales representatives. These awards were launched in May 2016, at the 21st Annual Executive War College on Laboratory and Pathology Management (EWC). At that time, The Dark Report also announced the first winners of the National Lab Sales Excellence Awards contest. (more…)
