Nov 12, 2010 | Laboratory Management and Operations, Laboratory News, Laboratory Pathology
Only two lab companies in the United States currently tap social networking to meet their med tech staffing needs
Everyone in the clinical laboratory testing industry knows that there is an acute shortage of medical technologists (MTs) and clinical laboratory scientists (CLSs). But laboratory professionals may be astonished to learn that their MT recruiting programs consistently fail to hire adequate numbers of MTs and CLSs because they nearly always advertise and recruit in the wrong places!
This is one of the best-kept secrets in med tech recruiting. That’s the opinion of Peggy McKee, CEO and Recruiter of PHC Consulting in Celina, Texas. She’s got surprising advice for clinical lab managers who struggle to recruit and retain enough med techs to keep their lab fully staffed at authorized levels.
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May 26, 2010 | Laboratory News, Laboratory Pathology
First-mover medical laboratory marketers are engaging customers on web sites such as MySpace.com and YouTube.com
Social networking is a radically new concept that innovative clinical laboratories, pathology practices, and in vitro diagnostic (IVD) manufacturers are beginning to use as a new marketing channel to their customers and prospects. The first wave of pathology and clinical laboratories are establishing a presence on such popular social networking web sites as Facebook.com, MySpace.com, YouTube.com, and Twitter.com.
Clinical laboratory marketing experts are using social networking sites like these to push products and services and to interact with customers. These sites allow pathologists, clinical labs, in vitro diagnostics manufacturers, and other companies to promote themselves and to tout the performance of their services and products by connecting lab directors and pathologists to physician clients and consumers in ways that were not possible years ago.
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