Diagnostics Marketing Association’s (DxMA’s) Global Marketing Summit Will Convene in New Orleans Just Prior to the Executive War College (EWC) to Discuss Primary Trends Facing IVD Manufacturers, Clinical Laboratories

The DxMA Summit’s agenda will complement EWC’s and will explore disruptive technologies likely to be of great interest to medical laboratory leaders and pathology groups Cybersecurity, wearable technology, and social media are the primary trends facing in vitro diagnostics (IVD) manufacturers and clinical laboratories. That’s according to Debra Harrsch, President-elect of the Diagnostics Marketing Association (DxMA), a self-funded organization devoted to helping diagnostic marketing...

New York’s Mount Sinai Medical Center Using Big Data to Improve Clinical Care

Big data is poised to change the healthcare ecosystem and that creates opportunities for forward-looking medical laboratories First-mover academic center, Mount Sinai Medical Center (MSMC), is taking steps to incorporate “big data” into the daily patient-care setting. For the medical laboratory industry, this is a signal event because a major component of healthcare big data will be patient genetic and molecular information. Included on MSMC’s big data team are  its genetics laboratory...

Social Networking Can Help Clinical Labs Recruit More and Better Medical Technologists

Only two lab companies in the United States currently tap social networking to meet their med tech staffing needs Everyone in the clinical laboratory testing industry knows that there is an acute shortage of medical technologists (MTs) and clinical laboratory scientists (CLSs). But laboratory professionals may be astonished to learn that their MT recruiting programs consistently fail to hire adequate numbers of MTs and CLSs because they nearly always advertise and recruit in the wrong places!...

First-Mover Pathologists, Clinical Labs, and IVD Companies Now Use Social Networking to Reach Customers

First-mover medical laboratory marketers are engaging customers on web sites such as MySpace.com and YouTube.com Social networking is a radically new concept that innovative clinical laboratories, pathology practices, and in vitro diagnostic (IVD) manufacturers are beginning to use as a new marketing channel to their customers and prospects. The first wave of pathology and clinical laboratories are establishing a presence on such popular social networking web sites as Facebook.com,...