News, Analysis, Trends, Management Innovations for
Clinical Laboratories and Pathology Groups

Hosted by Robert Michel

News, Analysis, Trends, Management Innovations for
Clinical Laboratories and Pathology Groups

Hosted by Robert Michel
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National Clinical Laboratory Sales Excellence Award Winner, Mark Klisman, Helps Ease the Transition to Value-Based Healthcare for His Hospital Lab

Pathologists  and clinical laboratory managers may be overlooking ways that sales teams can add strategic value

As of January 1, 2018, the value of a top-performing clinical laboratory sales professional will increase because, on that date, labs will see a reduction in Medicare Part B clinical laboratory test prices as mandated by the Protecting Access to Medicare Act (PAMA) of 2014.

As these Medicare price cuts become effective, clinical laboratories and hospital lab outreach programs across the United States will need their lab sales representatives to bring in new client accounts that can generate additional revenue to offset the decrease in Medicare lab test reimbursements.

It was to recognize these laboratory sales professionals that The Dark Report organized the National Lab Sales Excellence Award in 2016. These new national sales awards were unveiled at the Executive War College (EWC) in New Orleans on April 26-27, 2016, and will return again at the 2017 EWC May 2-3. (more…)

National Lab Sales Excellence Award Winner for Hospital Laboratory Outreach, Sean Murnane, Northwestern Medicine-HealthLab, is a Study in Passion, Perseverance and Competitiveness

Even during healthcare’s ongoing transformation, there are hospital laboratory outreach programs prospering because they support top-producing sales representatives

Across the United States, many local clinical laboratories and hospital lab outreach programs are not only holding their own, but regularly adding new clients and taking market share away from their national lab company competitors. Such sales success by these labs goes against the popular wisdom that times are tough for smaller medical laboratories.

One common trait that these thriving lab organizations have is a productive sales and marketing program that is anchored by one or more top-producing lab sales representatives. This year, The Dark Report, Dark Daily’s sister publication, decided it was time that these lab sales success stories be made public. (more…)

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