September webinar to address strategies for laboratories to deliver value in ways that increase reimbursement for their lab testing services


21806 Briarcliff Dr.
Spicewood, Texas 78669
512-264-7103 o
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Media Contact: Ron Martin


AUSTIN, Texas (September 11, 2015) — There is a new reality in healthcare and lab testing: payers are less willing to pay fee-for-service. Instead, Medicare wants to put more outpatient/outreach tests into payment bundles while private payers are beginning to negotiate budgeted payment arrangements with labs. A related trend is the growth of ACOs and medical homes. That means global payments, some of which are at-risk, for which labs must justify their share of the money.

“These are the reasons why a handful of progressive labs in the United States have already stepped up with strategies that increase the value of their lab testing services,” says Robert L. Michel, Editor-in-Chief of The Dark Report. On Tuesday, September 22, 2015 at 1:00 PM EDT, clinical laboratory professionals will have the opportunity to engage with two visionary lab leaders and gain crucial information about this topic during a new webinar, entitled “Moving from Volume-Based to Value-Based: New Business Models in the Clinical Laboratory Industry.

“During this timely and important session, webinar participants will learn what is working, why it is working, and how laboratories can benefit from developing value-based lab testing services,’” continued Michel. “Participants will benefit from hearing about the lessons these lab leaders have learned, as well as the most effective and efficient ways for lab teams to consult with clinicians in order to help them improve their patients’ outcomes.”

The distinguished faculty of this web conference consists of Richard J. Cote, M.D., Chair, Department of Pathology, University of Miami Miller School of Medicine, and Khosrow R. Shotorbani, MBA, MT(ASCP), President & CEO of TriCore Reference Laboratories. Dr. Cote will discuss how his pathology department and clinical laboratory have reacted to the highly competitive healthcare market with multiple service enhancements. Mr. Shotorbani will explain how his company’s lab is delivering “big data”-based clinical services to physicians that enable them to achieve measurably better patient outcomes.

Among the valuable information to be presented during this 90-minute webinar:

  • Reassessing how laboratory services should be delivered, and how to best provide value to the health care system
  • Defining the value proposition beyond pricing and incorporating non-commodity drivers of value
  • Examples of value-added clinical services that pathology and clinical laboratories can provide to meet the market demand
  • How other pathology/clinical lab groups have realigned their financial strategies to meet the changes of the new payment system
  • Because information is a key value driver, the session will cover the inclusion of informatics as a part of the retooling
  • How to be a collaborative partner with integrated delivery systems, ACOs, medical homes, and health insurers
  • Tips for moving confidently forward with leveraging the lab’s competencies, and much more!

As an extra value-added benefit of this webinar, the end of the session will be opened up for a live Q&A. For more information about “Moving from Volume-Based to Value-Based: New Business Models in the Clinical Laboratory Industry” and to view webinar details including presenter biographies and pricing, visit You may also contact Ron Martin at 512-264-7103

For additional information, Contact: Ron Martin, 512-264-7103


Established in 1995, THE DARK REPORT is the leading source of exclusive business intelligence for laboratory CEOs, COOs, CFOs, Pathologists and Senior industry executives. It is widely read by leaders in laboratory medicine and diagnostics. The Dark Report produces the famous Executive War College on Laboratory and Pathology Management every spring, which showcases innovations by the nation’s and globe’s leading laboratory organizations. Dark Daily is an Internet-based e-briefing intelligence service, read worldwide by thought leaders in laboratory and pathology management. Other well-known conferences conducted by THE DARK REPORT are Lab Quality Confab (on the use of Lean and Six Sigma methods in labs and hospitals) and Molecular Summit (on the integration of in vivo and in vitro diagnostics). THE DARK REPORT co-produces Frontiers in Laboratory Medicine annually in the United Kingdom; Executive Edge bi-annually in Canada; and The Business of Pathology bi-annually in Australia.