Laboratory and Pathology Sales and Marketing

One thing that all top-performing clinical laboratories and pathology groups have in common is an effective sales and marketing program. This section features strategies, case studies, and proven methods for establishing and maintaining marketing and sales programs that generate profitable new business. It’s the industry’s best source for knowledge and resources involving the sales and marketing of the testing services provided by clinical laboratories and pathology groups.

E-Briefings

PAML Uses CRM Approach to Cut Lost Accounts to Near Zero
posted in Laboratory Sales and Marketing | September 20, 2007

Making Marketing Pay Big Dividends for Hospital Lab Outreach Success
posted in Laboratory Sales and Marketing | September 19, 2007

How to Attract and Retain Top-Performing Lab Salespeople and Run a Successful Sales Team
posted in Laboratory Sales and Marketing | August 10, 2007

Mayo Medical Lab Executive Highlights Market Opportunities for Hospital Laboratories
posted in Laboratory Sales and Marketing | April 30, 2007

More Physicians Move to Group Model, Except, Maybe, Pathologists
posted in Laboratory Sales and Marketing | March 9, 2007

Competition Heats Up and Laboratory Management Becomes a Value-Added Service for Abbott Laboratories and other IVD Firms
posted in Laboratory Sales and Marketing | January 10, 2007