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Coming Soon: Rating Doctors Using National Guidelines
Ranking physicians by quality and outcomes is a trend that
moved forward another step recently. The
first nationwide effort to improve and standardize doctor-rating programs is
officially underway. With the growth in the number of pay-for-performance
programs have come criticisms by doctors.
They object that too many sets of standards exist and the criteria used
to determine provider rankings are not clear.
Thus, organizers of this new effort aim to create guidelines for health
care provider rating systems that can be used by health care insurance
companies to guide patients.
One goal of these national guidelines is that all
measurement information will be publicly available. Participating health insurance providers will
also agree to have their rating system reviewed by an independent reviewer, a
provision that appeals to those employers supporting pay-for-performance
arrangements. The proposed guidelines
require an appeals system for doctors to challenge their ranking. Health insurers must further agree to use both
quality and cost to rate doctors, not just cost.
This effort to develop national guidelines is backed by a
consortium of competing interests, including some of the largest U.S.
health insurers, employers, patient groups, and physician organizations. Participants include Aetna, UnitedHealthcare, Cigna, General Electric, General Motors, the AARP, and the AFL-CIO. The effort is also supported by the American College
of Surgeons (ACS) and
the American College of Cardiology (ACC).
All these parties agree that physician rating information
helps contain healthcare costs and improve outcomes. Health-care advocates say ratings systems are
here to stay. The question is now how to
balance assessing quality and cost.
Existing rating systems developed by individual health insurance plans
often do not give doctors or patients specific information on how or why doctors
receive particular ratings. Ratings are currently
frequently based on utilization data and the cost of the tests and procedures that
doctors provide to patients.
This effort will push insurers to use national standards-such
as those endorsed by the nonprofit National Quality Forum to ease
the burden of patients and employers when they change insurers. It will ensure that insurers are not simply
using ratings to drive patients to the cheapest doctors.
These national guidelines are one more step toward total
transparency of outcomes and the price of medical care to the public. It is significant that both ACS and ACC
support the effort-it suggests that the medical profession accepts the reality
that physicians will be ranked, whether most physicians like this development
or not. Further, as guidelines are put
in place that cover all physician specialties, including hospital-based
physicians like pathologists, it may bring about the opportunity for
pathologists and clinical laboratories to compete for business based on the
quality of their clinical services, and not solely because of inclusion in
managed care contracting networks.
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